Developing a frozen meal offer was a big move for us, but after we researched and considered all the advantages of offering a frozen range – in addition to the hot meals we deliver with our “Click and Collect” service – we were won over completely. Here are just a few reasons why frozen makes sense;
- Frozen foods keep longer than fresh refrigerated foods because the freezing process suspends enzyme activity that causes the food to rot.
- With canned or jarred foods, minute leaks in the container could cause dangerous bacteria to grow without you realising. These foods may become contaminated without changing the appearance of the container
- We have refined our preparation and storage techniques to create healthy, flavourful and gourmet-quality meals, giving you the opportunity to try foods you might not otherwise eat, such as ethnic-based meals with long preparation times, or speciality foods that may be too expensive to obtain fresh – seafood and fish for instance, not only freezes and reheats really well without any impact on the quality but is on average 25% cheaper than fresh fish
- Frozen food does not require any preservatives or additives. It is a wholly natural process that simply takes a reduction in temperature and packaging.
- Frozen ready meals offer us all such a lot of flexibility. With ready meals, a whole family can eat together at the same time, with different foods on each person’s plate – without having to cook multiple meals.
- Portion control is easier to manage and the time savings are huge in terms of shopping for items, preparation time and washing up.
4. Save money
Frozen food is easy to keep and easy to use. There’s also so much less wastage!! You can reduce carrot waste by 13%, potato waste by 8% and broccoli waste up to 57% and running a freezer can cost you as little as £18 a year in energy costs.
- Did you know that 7 in 10 households regularly throw away up to 20 items of fresh/chilled food straight into the bin every month?
- Running a freezer can cost as little as £18 a year.
5. Food waste and the environment
In the UK we throw away 6.6m tons of household food waste a year.
Of the 6.6m tons we throw away, almost three quarters is food we could have eaten (4.5m tons).
Household food waste would fill approximately 66,000 three-bed terraced houses, equivalent to the population of a town the size of Peterborough.
Food that could have been eaten but gets thrown away (4.5m tons) is worth approx. £14bn This is around £720 per year for the average family with children. The carbon associated with this food is equivalent to that generated by one in five cars on UK roads
A UK household wastes on average the equivalent of eight meals a week
Based on 2018 data, the food and drink we waste would fill; 8 Wembley Stadiums, 90 Royal Albert Halls, 38 million wheelie bins, 3,600 Olympic sized swimming pools or 490,000 bin lorries/dustcarts.
All data courtesy of Waste and Resources Action Programme (WRAP) 2020. https://www.wrap.org.uk/